The B2B SaaS Glossary for Small Business

Software that tracks income, expenses, and reporting.

Movement of money into and out of a business.

Percentage of visitors completing a desired action.

Software to manage customer and sales relationships.

Buying and selling goods or services online.

Reaching customers through targeted email campaigns.

Billing customers formally for goods or services.

Systematically warming leads toward a purchase.

Software that runs marketing workflows on autopilot.

Service that authorizes online payments.

Process of paying employees and handling taxes.

Planning and running work to achieve outcomes.

Working together across locations and time zones.

Removing repetitive sales tasks with software.

Visual representation of deals across sales stages.

Optimizing content to rank in organic search.

Leading hosted e-commerce platform for SMBs.

Organizing individual work items to completion.