The B2B SaaS Glossary for Small Business

Comparing two variants to see which performs better.

Winning back shoppers who left items in cart.

Targeting specific high-value accounts.

Software that tracks income, expenses, and reporting.

Money you owe to suppliers.

Money customers owe you.

Iterative delivery in short, feedback-driven cycles.

Communication that doesn't require simultaneous presence.

Average revenue per order.

Online selling to other businesses.

Finding and researching potential business customers.

A snapshot of assets, liabilities, and equity.

Matching your books to your bank statement.

Recording day-to-day financial transactions.

How familiar your target market is with your brand.

The sales level where revenue equals total costs.

How fast a business spends its cash.

A fictional profile of your ideal customer.

Share of carts started but never checked out.

Movement of money into and out of a business.

The structured list of every account in your ledger.

Reducing friction between cart and confirmation.

Emailing prospects who haven't opted in.

Organizing customer and prospect information.

Attracting customers with useful content.

Percentage of visitors completing a desired action.

Software to manage customer and sales relationships.

Connecting your CRM with other business tools.

Total cost to acquire one customer.

Total revenue a customer generates over their lifetime.

Guiding new customers to first value.

Keeping existing customers over time.

Grouping customers by shared attributes.

Proactively driving customer outcomes.

A short daily meeting to sync on progress.

The phase an opportunity occupies in your pipeline.

Stored payment methods for one-tap checkout.

Storing, versioning, and sharing business documents.

An automated series of pre-scheduled emails.

Selling products shipped directly from a supplier.

Recovering failed subscription payments.

Buying and selling goods or services online.

The path from product view to purchase.

Reaching customers through targeted email campaigns.

Tracking, approving, and reporting business expenses.

Projecting future financial performance.

A third party that stores and ships your inventory.

A timeline view of tasks and dependencies.

The master record of all financial transactions.

Google's paid search and display ad platform.

Revenue minus cost of goods, as a percentage.

Decoupling the storefront from the commerce backend.

Pulling customers in with valuable content.

Tracking stock levels across products and locations.

Billing customers formally for goods or services.

A visual board of columns representing workflow.

Finding the terms your audience searches.

A searchable library of internal or customer articles.

A focused page built for a single conversion goal.

A free asset offered in exchange for an email.

Systematically warming leads toward a purchase.

Deciding which leads are worth pursuing.

Ranking leads by likelihood to buy.

Earning backlinks from other websites.

Software that runs marketing workflows on autopilot.

The path from stranger to customer.

Listing products on Amazon, Etsy, and similar platforms.

Running fewer, shorter, better meetings.

The difference between marketing- and sales-ready leads.

Predictable subscription revenue per month.

What's left after all expenses and taxes.

Revenue retained from existing customers, net of churn.

Signals from outside your site that boost rankings.

A goal-setting framework linking objectives to measurable results.

Selling seamlessly across every customer channel.

Optimizing individual pages to rank higher.

Software that handles orders end-to-end.

Service that authorizes online payments.

Process of paying employees and handling taxes.

How fast deals turn into revenue.

Paid ads charged per click.

A central source of truth for product data.

Improving product pages to convert more visitors.

Measurements of individual or team output.

A summary of revenue, costs, and profit.

Planning and running work to achieve outcomes.

A significant checkpoint in a project timeline.

Charging customers on a repeating schedule.

Working together across locations and time zones.

Working from any location outside a central office.

Allocating people and budget across projects.

Handling refunds, exchanges, and returned inventory.

Revenue generated per dollar of ad spend.

How many months of cash you have left.

Removing repetitive sales tasks with software.

A scheduled sequence of outreach touches.

Time between first contact and closed deal.

Equipping reps with content, tools, and training.

Predicting future revenue from pipeline data.

Buyer journey from awareness to purchase.

Visual representation of deals across sales stages.

Revenue or activity target assigned to a rep.

Dividing customers among reps fairly.

An agile framework based on short sprints.

Optimizing content to rank in organic search.

Automating labels, carriers, and rates.

Leading hosted e-commerce platform for SMBs.

Using social platforms to grow and engage an audience.

Selecting and committing to work for a sprint.

Managing plans, upgrades, and renewals.

Selling physical goods on a recurring schedule.

Organizing individual work items to completion.

Deciding what to work on first.

Meeting all tax filing and payment obligations.

Tools for shared work, chat, and docs.

Making a site crawlable, fast, and indexable.

Recording time spent on tasks and projects.

Offering upgrades or complementary products.

A cap on how many tasks are active at once.

Software that runs multi-step processes automatically.